Ancient Wisdom Meets Modern Science!

In addition to being heralded for its youth‐promoting and rejuvenative qualities, Ayurveda describes amalaki as a potent anti‐inflammatory, digestive aid, elixir for the skin and hair, and metabolic enhancer. This has been extensively validated by peer‐reviewed research in the modern scientific community. Over the past 50 years, amalaki has been the subject of hundreds of scientific studies, ranging from its role in fighting cancer to its ability to increase healthy cholesterol (HDL), reduce wrinkles, and improve eyesight.

These results have posed a logical question for modern science: how could one fruit be so singularly beneficial for promoting health? In peering deep into the amalaki fruit to answer this question, modern nutritional technology has come away with some remarkable discoveries.

So What’s in This Fruit, Anyway?
Unlike many superfoods being introduced today, the chemical profile of amalaki cannot be limited to one star ingredient or beneficial compound. Instead, research has discovered an unparalleled spectrum of powerful anti‐oxidants, polyphenols, tannins, and bioflavanoids. Amalaki also contains a high concentration of amino acids, trace minerals and other beneficial phytonutrients.

Amalaki contains the potent phenolic combination of ellagic acid, gallic acid, and emblicanin A+B. Together, these polyphenols are important for reducing cellular and oxidative stress, destroying immune‐damaging free‐radicals, and supporting the overall detoxification of the body. The bioflavanoids rutin, quercetin and powerful enzyme superoxide dismutase also contribute to the overall anti‐oxidant, anti‐inflammatory, and youth‐promoting qualities of this remarkable fruit.

In addition to these anti‐oxidants, amalaki is widely thought to contain the most concentrated natural source of Vitamin C in nature. The fruit is also host to rare ‘mighty‐ molecules’ known as ascorbagins. Part of the tannin family, ascorbagins create a protective bond around the Vitamin C molecules, making amalaki’s source of Vitamin C more bio‐available and bio‐stable than synthetic varieties.

Zrii‐A Formulation Like No Other
The ancient texts of Ayurveda constitute some of the oldest and lengthiest medical texts in the world. Within this great collection of texts, exist hundreds of finely tailored herbal mixtures, each designed to unlock the full potency of a given fruit or herb. Simply put, the beneficial qualities of one plant are used to ‘potentize’ the qualities of another plant‐‐ and it is through this synergistic activity, that the most complete and potent healing effects are derived.

Based on its remarkable nutritional profile, amalaki stands on its own as a superfood like no other. In designing Zrii, the fruit could have been easily combined with only fruit juices to create a leading liquid nutritional drink.

In learning about the ancient texts and formulations, however, the Zrii team raised this question: why not combine ancient wisdom with modern nutritional science to create a synergistic blend like no other product on the market? In combining amalaki with select herbs and fruits, the potency of amalaki could be effectively ‘unlocked’ in ways that fruit juices could not achieve alone.

Bill and his management team quickly discovered that raising this question was far easier than the process of actually designing this intricate formulation.

In addition to the challenge of creating a potent synergistic blend, no other company had successfully utilized amalaki in a juice‐based liquid delivery system. In order to accomplish this task, Zrii assembled a truly world‐class formulation team. The team includes award‐winning Western medical doctors, world‐renown Ayurvedic physicians and scholars, and PhDs in chemistry and modern nutrition.

After months of working on the formulation, the team emerged with a formulation that features amalaki and 6 supporting ‘actives.’ Inspired by a classical Ayurvedic formulation featuring the revered botanical triad of amalaki, turmeric, and tulsi, the formulation also aimed to strike a broader, global chord. In addition to these powerful ingredients, the team drew upon the wisdom of Traditional Chinese Medicine, due to the highly complementary and adoptogenic properties that the fruits schizandra and jujube share with amalaki. Lastly, the famed Ayurvedic fruit haritaki was added to the blend for its mild detoxifying properties, and ginger was included for its assistance in helping to digest and assimilate all of the ingredients more effectively.

In addition to helping ‘potentize’ the amalaki, each of the 6 supporting actives also holds widely recognized healing properties of their own:

Turmeric (root)‐ improves circulation, digestion, and reduces inflammation
Tulsi (leaf)‐ improves digestion and intestinal health
Schizandra (fruit)‐ enhances mental function and memory; excellent ‘brain tonic’
Jujube (fruit)‐ calms the nerves and serves as a mild rejuvenative
Haritaki (fruit)‐ serves as a mild‐detoxifying agent, nourishes the tissues
Ginger (root)‐ improves digestion, absorption, and assimilation
Wildcrafted in the “Lap of Himalayas”

There’s an old saying in Ayurveda: “Use the whole fruit to treat the whole person.” Zrii honors this adage by using the purest, whole‐food source of amalaki found anywhere in the world. Harvested in the nutrient‐dense soil at the foot of the Himalayas, amalaki grows in some of the cleanest air and water on the planet. The fruit is wildcrafted, a harvesting technique where the amalaki fruits are taken from trees as they are naturally found in nature‐‐ as opposed to harvesting from large fields that are planted only with amalaki trees (called ‘mono‐cropping’). The latter varieties are considered to be nutritionally less potent or inferior to wildcrafted varieties. The wildcrafted varieties are also grown in completely organic conditions, without the use of chemical fertilizers, pesticides, or herbicides of any kind.

The amalaki in Zrii is hand‐picked according to ancient techniques, and processed by a cold‐pressed method which utilizes the whole plant. Upon extracting the amalaki from 100% juice, the extract is then vacuum dried using a proprietary method to retain its nutritional potency.

Zrii‐ To Enliven the Tongue
In tasting Zrii, the purity of the amalaki, and 6 supporting active ingredients comes through in the vibrancy of the taste. The ability for a food or drink to “enliven the tongue” is a hallmark of Ayurveda’s use of food for healing. When you drink Zrii for the first time, you will feel this potency and aliveness. In combining the amalaki with anti‐oxidant‐rich juices such as pomegranate, grape, cranberry, and raspberry juice, the resulting blend is delicious, with a nutritional complexity that offers a wholly unique and exciting flavor.

We think you’ll agree that a nutritional drink this powerful‐‐ and this tasty—could only be backed by quality. And this quality is exemplified by Zrii’s rich legacy of ingredients, impeccable harvesting techniques, world class formulation team, and unparalleled nutritional profile.

We invite you to enliven your tongue!

Zrii! What's in it!

Amalaki

Amalaki is the keystone of Zrii's formulation because it is the botanical for cellular rejuvenation. But we are not the first to see its benefits. For centuries, this small fruit, which grows in the fertile soil at the base of the Himalayas, has often been considered the most effective source for, among other things, promoting cellular rejuvenation, enhancing immune function, and increasing vitality.

More recently, many of these miraculous benefits have been explained, as scientists and nutritionists around the world have documented its properties and unique makeup. However, we still use only the purest, whole-food source of Amalaki found anywhere in the world, grown where it originated, fed by the cleanest air and water on the planet. Furthermore, the fruit is wildcrafted, a harvesting technique where the Amalaki is taken from trees as they are found in nature, hand-picked according to ancient techniques.



Ginger

For more than 2,500 years, Ginger has been used to treat ailments and please the pallet. Today the edible portion of the perennial plant is used worldwide in a variety of ways. In France they use it to flavor a liqueur and the United Kingdom produces a ginger flavored wine. In the Middle East, ginger powder is used as a spice for coffee and in the West, we use Ginger to satisfy our sweet tooth in gingerbread, ginger ale, ginger snaps—even ginger candy.

Generally Ginger is used to improve digestion, absorption and assimilation. In addition, Ginger has been used frequently for dyspepsia and colic, to ease pain from arthritis, has blood thinning and cholesterol lowering properties that can help treat heart disease, and can be an effective treatment for nausea. Gingerols have shown evidence of aiding the movement of the gastrointestinal tract and have antibacterial, sedative, antipyretic, and analgesic properties.

Turmeric

Native to tropical South Asia, Turmeric—often misspelled as Tumeric—thrives in temperatures between 20 and 30 degree Celsius with plenty of rain. After a process of boiling and then drying Turmeric in hot ovens, rhizomes are extracted from it, ground into a powder and used as a spice and dye. Curcumin, its active ingredient, has a peppery flavor and smells similar to mustard. Turmeric is used in many food products and can usually be found in curry powders.

Turmeric has demonstrated ability to compliment circulation and digestion. In India, it is used as an antiseptic to treat burns and cuts and Ayurvedic doctors value Turmeric for its fluoride. The United States National Institutes of Health is conducting four clinical trials to determine if curcumin is an effective treatment for pancreatic cancer, Alzheimer's and colorectal cancer. Curcumin has been used for thousands of years as a safe anti-inflammatory and may be an effective treatment for psoriasis. Finally, Turmeric has demonstrated some ability to help slow down the spread of some cancers.

Tulsi

Tulsi, also spelled Tulasi and referred to as Holy Basil, is an aromatic plant and, beyond its many culinary purposes, has particular spiritual relevance as well. Some Hindus consider a household incomplete without a Tulsi plant and still others provide structural spaces within the home especially for their Tulsi. In other spiritual practices, Tulsi is used to make necklaces.

Medicinally, Tulsi has been known to enhance digestion and intestinal health. The plant's extracts are also used in remedies for colds, headaches, stomach ailments, inflammation, heart disease, and malaria. Recent studies suggest that Tulsi may be effective as a painkiller and may help reduce glucose and cholesterol levels. It also has antioxidant properties.

Schizandra

Schizandra is a famous tonic historically consumed by Chinese royalty and by Daoist masters. Schizandra is renowned as a beauty tonic and is considered to be a youth preserving herb. It is also said to be a powerful tonic to the brain and is believed in China to improve memory. For the body, it is known to improve overall strength.

Schizandra may also help mental function and memory. It is used in many tonic formulations as an astringent, while in traditional Chinese medicine it is used to resist infections, increase skin health, and combat insomnia, coughing, and thirst. Modern Chinese research suggests that Schizandra has a protective effect and may help people with chronic illness.

Jujube

Jujube is a small tree or shrub with thorny braches, green, shiny leaves and edible fruit that, when mature, resembles a date (which led to the nickname Chinese Date). Jujube fruit has been cultivated for over 4,000 years and can grow in a wide range of temperatures—although hot summers are required to successfully produce fruit.

Jujube is known to calm nerves. By grounding the fruit to a powder, small amounts can be used to promptly reduce the effects of stress and purify the blood. In addition, the compound called Ziziphin found in Jujube leaves can suppress the sweet taste in humans and Jujube fruit helps sooth the throat.

Haritaki

All seven types of Haritaki fruit have their own unique look, flavor and benefits as well as anthraquinone-like (laxative) chemicals, tannins and astringents. Haritaki fruit is part of triphala, the three-fruit formula in Ayurveda. It is generally administered in triphala form rather than by itself to draw upon its tonic effects.

Haritaki has been shown to nourish tissues, particularly the heart, liver, and kidney. It is used to treat diseases of the eye (both internally and externally). In addition, Haritaki, by blocking the ability to utilize sugars, may help to eliminate bacteria and have cholesterol-lowering qualities.